The History of the Logo

I wrote a previous article simply titled The Anatomy of a Logo, I am writing this article as part two of the previous article. The Anatomy of a Logo content dealt with the more historical chain of events, but with this article I’m going to take a different approach. The History of the Logo will provide informative tidbits, such as the inspiration behind some of the more vintage Logos in history I hope you enjoy. Different and often weird situations have inspired and led to creation of the world’s most famous logos. One thing these famous logos have in common is that they strive to be different and distinct. There have been changes to these logos but most of them have been evolutionary in nature than sudden. The logos that have changed over the years show a trend towards being simplistic and ‘leaner’ than their earlier versions – possibly a change to reflect changing (and faster) lifestyles. For example, the Michelin man – the logo (cum mascot) of the French tire company Michelin develops an amiable feeling towards the company with the use of a human character.

Did you know Nike’s swoosh was done by accounting class teacher cum freelancer at Nike called Caroline for only $35! At the turn of the century, 3M was more concerned about its survival than it was about a logo. The young abrasives company was comfortable in its descriptor…”Minnesota Mining & Manufacturing Company.” The first logo was churned out in 1906 with the current logo designed as recently in 1978. The blue and white parts of a circle are present in the BMW’s logo that we see on its automobiles. The origin of this dates back to the 1st world war when, the fighter planes had their propellers painted by the company in blue and white so that the pilots could see through them. This inspired the design that we see on BMW’s cars. Named after the founder Adolf (Adi) Dasler, the Adidas logo has a triangle cut into three pieces. The three pieces reportedly represent his three sons!

The, now well-known, American company Apple was the first computer firm not to use its name as its corporate identity. The idea of selling a computer under the name and image of a fruit was conceived by Californian Steve Jobs and his colleagues (even the word “Macintosh” is the name of an apple variety). The motif of a multicolored apple with a bite taken out of it is a reference to the Bible story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge. AT&T use of the globe symbol symbolizes a world circled by electronic communications. Specifically, the symbol is made up of very carefully delineated “highlight” and “shadow” elements. As a result, the symbol may be reproduced to give the impression of a three-dimensional sphere illuminated from a distant source.The Coca-Cola script was designed by an amateur, Frank Robinson, the fledgling company’s bookkeeper. He devised both the Spencerian script and the brilliantly concise words beneath: “Delicious and Refreshing.”

Stylish New Balance Designs

New Balance is a true American success story. Founded in 1906 by an English immigrant, William Riley, the company made specialty shoes and arch supports for a small but loyal group of customers. With just six full-time employees, New Balance rarely turned a profit for the first five decades of its existence. It was not until 1960 that the company reported significant sales increases. Not surprisingly, that was the year they released their very first athletic shoe.

It was called the “Trackster,” and it was made with the needs of their customers in mind. Many of them had asked New Balance to design a new type of running shoe for people with foot problems. Since tight shoes always aggravate bad feet, New Balance decided to offer their shoes in different width sizes. They were the first shoemaker to do so.

The Trackster gained a loyal following, but it did not make the company rich. It was not until 1975 that New Balance became a household name. With a new chairman at the helm, Jim Davis, the company invested heavily in their new athletic line, especially shoes for runners. Finally, one of them wore a pair on the national stage.

Looking Stylish While Working Out In The Gym

It is time that you update your work out clothing. If you look at celebrities like Ashley Greene, Beyonce, Nicole Richie and Reese Witherspoon, you can tell that they work out on a regular basis, but if they break a sweat, you can bet it will be done in style.

What is the secret?
Well, most celebrities will combine different pieces such as slim leggings and zipped hoodie with lots of color. The sneakers could be in a neon or yellow color, but in any event, your celebrity favorite will never be caught dead looking as if she just went through a rigorous workout. You will find each female celebrity boasting a polished; almost perfect look for her pilates or yoga class. You can too!

Shopping for gym outfits
When shopping for outfits for your work out attire, it is best to emulate your celebrity favorites. You don’t have to spend a lot of money to do so, though. You can shop for certain brands in stores like Victoria Secret, The Gap, Reebok, Forever 21, Nike, American Apparel, New Balance and Jack Wills; just to name a few. Some of these outfits could be worn all day and no one would know it is specifically made for the gym.

Nike Dunks – Constant Evolution For the Better

Nike Dunks are another brand of sneakers which Nike introduced and it became highly popular. Some other trainers like Nike Max 95, Nike Max 97 and Nike Max 90 are also well-known. In the year 1985, this brand of shoes was introduced. They came in different styles and colors. These sneakers and shoes gained popularity amongst the university basketball players and college children.

Nike Dunks evolved after going through many stages. Previously, they were known only as basketball shoes. Later, they catered to the fashion industry and made a fashion statement in the fashion and designer world. Even though they gained popularity as a fashion accessory, the designs of these shoes made it amply clear that they were best suited only for basketball games of high intensity. The characteristic of these shoes were that the soul of these shoes was not only wider, but also nearer to the ground. This automatically reduced the weight of these shoes and which helped in accelerated performance of the players. The paneling structure was redesigned in such a manner that it proved to be highly effective in both pivoting and blocking.

The Nike Dunks were specifically introduced in different attractive colors which matched the uniforms of the basketball team. Nike took up the job of sponsoring the average basketball teams. They redesigned the new shoe line and made these modifications. It caught the attention of the public and there was growing demand and popularity for these type of shoes.

Nike Air Jordans Shoes – Always Popular

Nike shoes have gained popularity amongst all classes of people and have ruled the market, thanks to its brand image. Nike has dominated the sports industry and many sports enthusiasts prefer these shoes. Nike is known for exceptional designs and quality. There are available in a variety of colors, shapes and designs and blend perfectly to match any outfit. These shoes lend the right look when you wear them and it suits all occasions.

Nike shoes add style to your persona. You could wear a pair of these shoes and look absolutely stunning and attractive. During the 1980s, these shoes were very much in demand and sportsmen sported it. The leather base became a roaring hit among the public. You could match it with a sporty as well as a stylish costume and it would not look out of place. The positives here are that Nike lends both style and comfort to the wearer. People experiencing foot problems can wear these shoes and be comfortable. Durability is another aspect when it comes to Nike shoes. The material used are of the top most quality and this is one of the reasons for its outstanding popularity.

When buying a pair of Nike Jordans, make sure you settle for a genuine one. The market is loaded with fake and replicas, so you need to be careful. It is important that the logo is in place. Nike Air Jordans are available in leading shoe stores and they are available at retail prices. The price of a pair could vary from approximately 700 dollars to approximately 300 dollars. The prices vary depending on the size and patterns. If you approach a wholesale dealer, you could get these shoes for a really cheaper price. Make sure you make your research on the net and check out for the latest designs, styles, prices and colors. This way, you would be able to save a considerable amount of money.

Nike Swimsuits Review

A piece of Nike swimsuits is not just sleek, but it also has other benefits that can literally swoosh other swimsuits away. With the fine materials that they are made of, sun protection is definitely no problem. So for the swimmers out there who want the best out of their sports, here’s a run of some of the stylish and protective swimsuits that Nike has to offer.

To begin with, majority of Nike swimsuits have a UPF of 50+. This means that when one is wearing a swimwear with such a UPF rating, around 99% of the sun’s damaging UV rays are repelled from reaching into your skin.

Thus, sunburns and other sun injuries can be minimized, if not totally eliminated. Going for a dip with Nike swimsuits and a bottle of sunscreen then would not bring about problems related to the sun’s harmful rays that can give you premature skin aging and skin cancers.